“ Once obscure, many kombucha brands are popping up on supermarket shelves and in restaurants, and increasingly home-brew versions can be found in the closets or garages of DIY drinkers. In 2018, the kombucha market was estimated to be worth over $412 million, growing 42% from 2017 according to Nielsen. And amidst this fad, Elixir Kombucha has been making and selling its brew in Louisville since 2016.”