It had to be an unimaginably difficult, fascinating year for Rebecca Black in 2011. The then 13-year-old put together a video for a canned song written and produced by an LA-based youth talent agency, teeming with the sentiments and sophistication appropriate for, you know, a young teenager. Though juvenile, its bubblegum, infectious chorus created an instant earworm. She uploaded it to YouTube, and life moved on.
Record scratch.
The internet, populated almost exclusively by hot take purveyors, viral dipshit influencers, chin-scratching critics and general degenerates took it upon themselves to take Black and her harmless video to the cleaners, apropos of nothing. Articles were written, in major papers of record no less, about it being the worst song ever, garnering over 3 million dislikes on YouTube. The result was a coordinated, months-long clowning and torrent of cyberbullying, propagated by mortgage-paying adults more than twice or thrice her age. Pretty whack but predictable behavior.
Here's the thing, though Friday is totally fine! That was true then, and its true now. Its a goofy pop song, and certainly not the worst by any stretch of the imagination (has no one checked out what Lou Reed was up to in the 80s?). To quote that famous line from Chernobyl, the song was not great, not terrible. I mean, what were you doing at 13? I appreciate the vague Tim and Eric vibe running through it. It also might clandestinely reference the JFK assassination who can say?
Today, Black has the last laugh. With some wisdom behind her, Black's new material layered, crystalline, arena-ready and sophisticated pop over slightly retro beats in the vein of Carly Rae Jepsen or Robyn is cool. So cool, in fact, that the revered LA-by-way-of-Philly theatrical collective Man Man invited her to support them on their latest tour. Theyll be coming to Zanzabar on, very incidentally, Friday. Black talked to LEO over the phone about her preferred way of releasing music, how she found herself on tour with the mercurial Man Man and life after Friday.
LEO: Certainly the lines have blurred between genres with audiences. How have the crowds who've come out for a waltzy, artsy, experimental group like Man Man received you? Rebecca Black: It blows me away every night. Ryan [Kattner], or Honus Honus, is huge on whoever opens for them being different than Man Man. I think thats why the combination of me and Man Man works. I just try to put on a good show, and most people have no idea what to expect. They may not be stoked or whatever, but by the end of the set, they come up to me and are like wow, great job, that was awesome. It surprises me every night how many people come up and are just so kind.
One of the new songs, 'Anyway,' seems to borrow sensibilities different from straightforward pop what music has been exciting to or informing you right now? Throughout my very long 22 years on this planet [laughs], Ive always been enamored by the 70s and 80s. Its very easy to be scared to be inspired by something because you dont want to rip it off or copy it, because whats the point. But when you combine that with newer technology and what we can do now, you can create something new and feels nostalgic at the same time.
Well, all artists steal, right? And there are some sounds that cant be improved upon. An 808 beat sounds great anytime, as do many studio techniques of the 60s. Yeah, and thats why when you go into any studio today, the most treasured pieces are like those old Wurlitzers, and you move them around in the most honored, careful way. It is nearly impossible to create something today that hasnt been done beforehand, so you have to get creative.
Ive been catching up with your discography recently and theres lots of singles and EPs in the oeuvre. Do you plan on any full lengths slash grander statements in the future? Everyone loves albums. I love albums. And for a long time I was married to the idea of only wanting to put out albums. To me, they provide such a statement. But they are so expensive to make. And, when youre independent, that process can take a long time. So when the album is coming out, you hate those songs or dont identify with it anymor,e and you dont want to act like its fresh and new. I really enjoy putting things out as soon as [the songs are] ready. I just put Do You? out last month, and Im already ready to put out the next one. I love to appreciate and enjoy something in real time with the audience, where Im at now, and not something from two years ago. In the future, if I were able to have, like, a massive album budget and enjoy that process and create something, yeah. But right now Im really enjoying singles, and thats the way of the market too.
Yeah, you cant ignore that. Thats how people consume music, on streaming platforms, maybe completely unaware of whatever theyre listening to as a certain body of work. Which is neither good nor bad. That's just our reality. I'm just old enough to remember when albums were an event, but I also appreciate artists I like releasing one-offs at their whim, putting out new material all the time. Exactly. I mean, I will always be an albums girl. But I think individual songs can be just as strong.
How did you become acquainted with Man Man? Its a weird story [laughs]. I mean, not that weird, just random. A few months ago I was doing a show in LA, and it was a family and friends thing at a title venue called Hotel Cafe with back-to-back shows every night. I was playing after this girl from Kentucky who has this powerhouse, amazing, Adele-meets-Elle-King vibe [Note: this was Carly Johnson] and Mark [Evans, Man Mans manager and Louisville-based talent buyer] was there to see her with someone who owns a tattoo shop I had visited a few months before the show. It was a super small show, and he saw me play and afterward came up and was like would you like to ever tour? And I said uh, please! I was blown away by the fact that they stayed, and the one thing I really wanted to do for the past five years was to do a legitimate tour opening for someone. And its been wonderful.
I had no idea that this is your first big supporting tour. Yeah, Ive done some things in the past that were, you know, internet based. But theres nothing like a real music tour.
How did fame or infamy at a young age shape your outlook on music and entertainment and performing, especially since the internet is awful and mean? Ive been asked this a few times and its a doozy, not because its a hard question, but because it changed literally everything about me and my life. I mean, I dont come from a family of producers or directors or songwriters. I come from a family of veterinarians. One thing I gained from that experience is a very solid sense of empathy. I know the internet was a different landscape then and Friday was a sort of a guinea pig for young people going viral for the right or wrong reasons, and now that happens all the time. And we see it turn into the end of someones career or the beginning. Above anything else, I see the life and person much more than what is causing them to go viral, and the delicacy of that life.
So ultimately [Friday] may or may not have contributed to, lets say, your path either way. Because regardless youd be out there grinding away, playing shows wherever and writing songs. Yeah. From the get-go, I knew I was going to be performing something. Because thats naturally what Ive been drawn to always. Im thankful to be able to do it.