Pranks.com posted the Speed Art Museums latest exhibition, Werner Reiterer: Raw Loop, in its art pranks section. I asked Julien Robson, the Speeds Curator of Contemporary Art and long-time friend of the artist, what he thought Reiterers reaction would be. Werner would rather enjoy that, he said, smiling. He likes the sense of subversion and creating other levels of meaning.
Reiterer is an Austrian who bases his work on communication and perception. He doesnt explain what its about, nor does he see himself having a particular artistic style. But what you see is not what you get hes toying with us in a good-natured way. We come with expectations, Robson explained. Werner interprets what we think things are and breaks up expectations.
He utilizes the absurd. Its a sense of like the chandelier downtown (outside of 21c Museum Hotels Proof on Main restaurant, Reiterers only work in a public collection in America). Its aesthetically beautiful, then peoples reaction is the stand is rather ugly . But after a while you start to recognize the lamppost is a gallows. So there are these kind of levels that he draws you into the work, allowing you time to think about it.
The exhibition is Reiterers first solo show in an American museum. Some of the sculptural installations are interactive and collaborative, just like the chandelier.
Ive been taking someone around for an hour, and its amazing how people are using this (exhibition), Robson said. Its a way to think how actually we use art, not passively sitting in front of it, were actually engaging with it. And looking is a form of interpretation, isnt it? What does this thing mean, how do I make sense of it? Thats a nice entry to Werners work.
The work thats getting the most buzz is, I Thought its an Idea but its my Brain. A mannequin of Reiterer is in a tub, head cocked to the side, steam coming out of his ear. As you walk by the piece, a sensor in front activates a steam machine underneath the tub.
So you see the steam coming out its sort of ha ha, but then you read the title and there comes another level of absurd humor, Robson said.
A main difference between Reiterers European and American versions is the censorship of profanity. Come closer to leave consists of loudspeakers with sensors that judge the distance of the viewer. When youre 16 feet from the work, it has a welcoming tone, but get 6 feet from it and insults are blasted. Americans pretend profanity doesnt exist . Robson said. The bleeping out of words seems weirder to Europeans.
A moving, non-interactive piece is Jesus at home. Consisting of iconic objects like the halo, it portrays the human side of Jesus. Robson revealed there have been no reported negative reactions to the sculpture.
This is Robsons last exhibition at the museum. Hes leaving July 4 to take a job in Philadelphia. Hell be giving a free talk on Raw Loop at 6 p.m. on June 19. In a fitting farewell, I Thought its an Idea but its my Brain has been purchased for the museum in Robsons honor.
Contact the writer at
Werner Reiterer: Raw Loop
Through June 29
Speed Art Museum
2035 S. Third St.
634-2700
www.speedmuseum.org