Francene Cucinello has lived in Louisville since 2003, the longest shes stayed in any city during her professional career. In the last 10 years, shes lived in 12 different places, including St. Louis, Nashville, Charlotte and Washington, D.C. So what keeps her here, and what will make her go?

The Good
I really, really like Louisville! I do. And I knew nothing about it when I came here. There are people with forward vision here. And thats exciting. The city is building. Boy, there are lots of people who are holding it by the ankles trying to stop it. But it is building. We have good education facilities. Were going to have a beautiful new arena. We have good museums. Therere friendly people here. Not fake Southern hospitality but genuine. I love the track. I love the horse industry. We have bourbon! We have a good location. I like the airport. The standard of living is really good. Its a very nice city.
The Bad
Therere people who dont want to grow. The bridge? Oh, were building that bridge, trust me! This may be completely arrogant, but when they started talking about the arena, and people said the same thing to me Oh, theyve been trying to build an arena for 30 years. Forget it, Francene. Give it up. The only reason you think its going to happen is because youre new so I thought, if Im going to live in this city, Im going to build this city the way I want it to be. And I pushed for that arena. And its happening. Every month I have the bridge people on, and I say, I wanna see big things that dig!
Theres no reason were not more like Nashville. Theres no reason were not more like Cincinnati. Theres no reason we dont have some of the plusses that St. Louis has. Im not a fan of St. Louis, but they have developed their waterfront far more than we have. These are the same cities, basically. Some people say they dont want to lose the charm. You dont lose charm when you build buildings. The people are what provide the charm.
The Ugly
Weve got to stop being last or next-to-last in terms of healthcare and education and technology. Weve got to be more proactive in bringing jobs to replace the manufacturing jobs that were watching fall away. We cant pretend that everything is rosy. Its wonderful here, but there are problems, too. But what city doesnt have them?
This article appears in July 9, 2008.
