Cornbread Hemp has made history by being the first-ever THC drink sponsor in Division I college sports. They are working with the University of Louisville. The groundbreaking partnership represents a cultural shift, bringing cannabis beverages into the mainstream of American sports culture.
Louisville has been a world hub of adult drinks for hundreds of years, from whiskey to craft beer. Cornbread Hemp is now putting the city at the top of the list for THC seltzers and drinks with cannabis in them.
“This partnership isn’t just a logo on a banner,” said Cornbread Hemp CEO and co-founder Eric Zipperle. “This is the beginning of a relationship that reflects Louisville’s spirit of innovation and hospitality.”
Cornbread Hemp is a family-owned business that started in 2019. It sells USDA-certified organic CBD and THC goods, such as their award-winning THC seltzers. The Louisville-based business is still breaking new ground in America’s changing adult beverage sector, even though it has received national attention and is growing quickly.
This article appears in Sep 1-30, 2025.