Rhonda Caldwell, 36, calls herself “The Graphic Design Girl.” It simplifies things. Her business name and logo “simply reflect who I am and what I love doing,” she says. What she loves doing is expressive design with a touch of whimsy, personality and individuality. I saw her company logo over a year ago and it has been stuck in my mind ever since. Any marketing person can tell you that has to be one good logo.
“A strong identity design can be the needed edge to push a company to its fullest potential,” Caldwell explains. “Quality graphic design is the hidden reason for the success of many companies and the downfall of companies that do not take advantage of the experience and expertise of a graphic designer.”
Getting the message across is more enjoyable if encased in eye-catching, creative visuals. Just ask The Graphic Design Girl.
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Jo Anne Triplett is the contributing visual arts editor at LEO Weekly. She’s a past member of the Mayor’s Advisory Committee on Public Art, was the content advisor on the Glassworks Building...
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