The Kentucky Derby Festival’s official poster series began in 1981 with the expressionistic “Bluegrass Pegasus” by German-American artist Peter Max. Since then, the poster for the Kentucky Derby Festival has become a stylistic showcase of designs that visualize the energy of the event. LEO chats with Kim Perry, the artist for the 2025 Kentucky Derby Festival poster. Perry is a native Kentuckian, a traditional painter and a juried member of the Oil Panters of America.
How and where did you begin your art practice?
I grew up in Raceland, Kentucky, and have had the privilege of living in several different parts of the state throughout my life. However, it was in Louisville where I truly began to immerse myself in my art practice. The city’s thriving arts community, rich cultural heritage, and the incredible energy of the people here played a huge role in shaping my creative journey. Louisville was where I found my voice as an artist and where I really began to focus on painting, developing my own unique style and approach.
Do you have any preferred media or techniques?
Oil paints are my medium of choice. There’s something about the texture, depth, and the way they allow me to build layers that I find deeply satisfying. I love the tactile experience of working with oils—the way they respond to brushstrokes and the richness they bring to a painting. As for subject matter, I often draw inspiration from elements of Kentucky’s culture and natural beauty. Horses, Bourbon, flowers, and other local icons find their way into my work because they tell the story of the place I call home. Each piece reflects a part of Kentucky’s heart and soul.
What do the Kentucky Derby and the Kentucky Derby Festival mean to you—personally, professionally, culturally?
As a native Kentuckian, the Kentucky Derby and the Festival mean so much to me on many levels. Personally, it’s a time of celebration, tradition, and connection to my roots. I’ve been fortunate enough to attend the Derby for nearly a decade, and every year it reminds me of the unity that this event brings to the state—especially to Louisville. It’s more than just a horse race; it’s an experience that captures the spirit of Kentucky. On a personal note, the Kentucky Derby Festival holds a special place in my heart because both my daughter and I completed our first half marathon as part of the Festival, separated by ten years. It’s a bond that ties us to this tradition, and I couldn’t be prouder to be a part of it.
How did you come to be the poster artist for the Kentucky Derby Festival?
The journey to becoming the Kentucky Derby Festival’s poster artist was serendipitous. I first met the Festival team at a Bourbon Market event held at the Kentucky Castle in Lexington. We instantly clicked and stayed in touch over time. The connections I made there laid the groundwork for this incredible opportunity. It’s been a rewarding experience to work alongside such passionate individuals who are dedicated to showcasing Louisville and Kentucky’s rich cultural heritage. What started as a chance encounter grew into something truly special, and I’m honored to have my work associated with such a beloved event.
What were your inspirations for this year’s design?
For this design, I was deeply inspired by the sense of community and the excitement that fills the air during the Kentucky Derby Festival. It’s a time when Louisville and the surrounding areas really come alive with energy and celebration. The various events leading up to Derby Day—such as the Steamboat Festival, the Derby mini and full marathons, Thunder Over Louisville, and so many more—create a unique atmosphere that represents the spirit of Kentucky. I wanted my design to reflect that sense of unity and anticipation that fills the city during this time. It’s a moment when Louisville becomes a stage for the entire state, and I hope my design captures the excitement and pride that comes with this incredible season.
Where can our readers see more of your work?
If you’d like to see more of my work, I invite you to visit my website, where you can browse through my latest pieces and projects. You can also follow me on Instagram for a closer look at my artistic process and updates on new works. Additionally, you can find some of my paintings on display at Buffalo Trace Distillery, as well as at select boutiques across the state. I’m grateful for the opportunity to share my art with others and to have it showcased in such meaningful spaces.
This article appears in Feb 28 – Mar 6, 2025.

