For the second consecutive year, Madison, IN has been named the #1 Best Small Town in the Midwest by USA TODAY’s 10Best Readers’ Choice Awards. This back-to-back win underscores Madison’s vibrant culture, rich history, and thriving tourism scene.
The recognition results from a rigorous selection process involving a panel of esteemed experts followed by four weeks of intense public voting. Madison emerged victorious, reaffirming its status as a premier Midwest destination. “We are thrilled and deeply honored by this recognition,” said Andrew Forrester, Executive Tourism Director for Madison, in a press release. “This accolade is particularly meaningful because it reflects the voices and hearts of our residents and visitors, showcasing the genuine affection and enthusiasm they hold for our town.”
In addition to this recognition, Madison recently received the distinguished 2024 Great American ain Street Award, honoring its exemplary commitment to historic preservation and community revitalization. Furthermore, Madison was celebrated as Community of the Year by the Indiana Chamber of Commerce, recognizing the town’s outstanding economic growth, quality of life, and vibrant community engagement.
Madison continues to innovate and offer visitors exciting experiences. This year, visitors can look forward to an all-new trolley program featuring guided tours, special experiences, and private rentals. The complete rebrand and programming details will be unveiled in the coming weeks, coinciding with National Travel & Tourism Week (NTTW).
Additionally, Memorial Day weekend will feature the inaugural Rumble on the River on May 25, transforming Madison’s riverfront with classic and custom vehicles. The celebration extends into May 26 with a special commemorative ride on REVerie Roads, inviting motorcycle and driving enthusiasts to discover the region’s winding roads and scenic beauty firsthand.
“We extend heartfelt gratitude to everyone who voted and supported Madison in achieving these prestigious awards,” Mayor Courtney continued in the release. “These honors truly celebrate the special bond shared by our residents, visitors, and dedicated community members who continually showcase what makes Madison exceptional.”
Experience firsthand why Madison, Indiana, is the Best Small Town in the Midwest—two years running! For more information about Madison, Indiana, and to plan your visit, go to www.VisitMadison.org.
Press Release provided by Sarah Prasil, Madison Indiana Tourism
This article appears in Apr 25 – May 8, 2025.

