Dollface Brows & Beauty and Hiya! Beauty have released their first collaboration with Velvet Outlaw. The limited-edition “Eat Me” bandana blends style with a playful attitude and a slight dramatic flair.
Available only at the Dollface online shop and at the Dollface Brows & Beauty physical location at 207 S. Shelby St. in NuLu, the bandanas are designed for anyone who wears their style—and their confidence—loud and proud. This collaboration celebrates self-expression, a bold approach to personal styling, and the shared spirit of both brands: “unapologetic, fearless, and fun.”
Dollface Brows & Beauty and Hiya! Beauty are two bold, boundary-pushing brands founded by Louisville-based esthetician Jess Harrison. Both brands are redefining confidence and self-expression from the inside out.
Dollface Brows & Beauty has developed a following in Louisville for Instagram-ready brow shaping, waxing, and glowing skin services. Hiya! Beauty brings a vibrant, inclusive energy to style by developing playful yet high-performing products that celebrate uniqueness. Together, the brands are creating spaces—and experiences—where beauty is fearless, fun, and entirely your own.
Miranda Deaton started her clothing brand Velvet Outlaw in 2022. Using upcycled and reworked materials, Velvet Outlaw designs are influenced by Western fashion, country music, and 1970s style. It is a queer-owned brand focused on sustainability—and fringe. Deaton started her brand in an attic, surrounded by rhinestones and vintage suits, accompanied by a turntable, but soon moved to a studio at Mellwood Art Center.
“Teaming up with Dollface Brows & Beauty was a no-brainer,” said Deaton. “VO’s style is bold, colorful and a whole lot of ‘yeehaw.’ These custom bandanas marry both the VO and DF worlds with a cheeky and playful attitude. They’re made for anyone wanting to slam their laptops shut because they live on vacation mode.”
Harrison shares similar feelings. “Working with Velvet Outlaw has been such a fun experience and the perfect way to bring our worlds together,” she said. “We wanted to create something that felt playful while being a style signifier that is totally wearable with almost any outfit.”
The limited edition of 30 pieces is moving fast, but both brands have a lot more in works-in-progress for the future. “I love these incredible, hand-stitched designs and couldn’t be more excited to see and hear what people think,” Harrison said.
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This article appears in Jul 4-31, 2025.
