This article is courtesy of Audience Magazine. For more information on the arts and live entertainment in Louisville, visit Audience502.com.
The NuLu Business Association invites the community to kick off the holiday season at NuLu Jingle Fest, returning on Saturday, November 15 from 11:00 a.m. to 5:00 p.m.
The East Market District will transform into a winter wonderland filled with festive music, family fun, and holiday shopping from NuLu’s beloved local businesses.
This year’s celebration will take place on Shelby Street between East Market St. and Jefferson St. Visitors can stroll down Shelby St. and throughout NuLu while enjoying a lineup of seasonal activities and entertainment, including:
- Live Holiday Music
- Holiday Photo Booth
- Wreath-Making Classes
- Visits with Mr. & Mrs. Claus
- Kids Activities
- Cookie Decorating
- Snow Globe Cupcakes
- Face Painting
- Petting Zoo
- Mobile Bar & More
Guests are encouraged to shop local and explore special promotions, pop-ups, and holiday-themed offerings from participating NuLu retailers, restaurants, and makers. From unique gifts and handcrafted goods to festive bites and cocktails, Jingle Fest highlights the creativity and charm that make NuLu one of Louisville’s most vibrant districts.
“Jingle Fest is one of our favorite ways to celebrate the holiday season with our community,” said Katie Meinhart, NuLu Business Association President. “It’s a day that captures what makes NuLu so special. We love seeing families, friends, and visitors come together to shop small and share in the holiday spirit.”
The event is free, open to the public, and family-friendly. Pets are not permitted, service animals only, please.
The NuLu Business Association would like to thank the following for their generous support of this event: Angel’s Envy, Tuff Shed, Home of the Innocents and Crowler Catering.
This article appears in Oct. 1-31, 2025.