Vyncent Lane is a filmmaker based in Louisville. Although he only graduated from the University of Kentucky (UK) in 2023, he has already become a consistent presence on the Louisville film production scene, and his credits are already stacked. His most recent project is a music video for a local rapper, Dohboiii.
While still an Art Studio major at UK, Lane’s film “Gone Fishing” won the Audience Choice and Best Performance awards at the UK film festival in 2021. His short film “The Pretty Room” won Best of Show (Fiction), and his animated infographic “Aphantasia” won Best Animation in 2022.
Lane’s short film “Wilderness” screened at the 502 Lumens independent horror film festival, Below the Line and Genre Film Club events in Louisville, and festivals around the country. The queer-informed horror narrative of “Wilderness” evokes the visual style of European filmmakers like Goran Stolevski (“You Won’t Be Alone”) and Luca Guadagnino (“Bones and All”).
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Lane recently wrapped a music video for Dohboiii, a musical artist who is part of That’s Crazy Camp, a multidisciplinary creative collective that also includes Dreamz, Zelly, Nise the Nymph, Otez, Horace Gaither, Shy!!!, and JXHNNY Boii. That’s Crazy Camp supports music production, DJing, photography, videography, graphic design, and other art forms in the Louisville area.
In November 2023, Lane went to a Horace Gaither performance hosted by Dohboiii, who was preparing to drop a new album at the time. Lane approached Doh about producing a music video. After listening to the then-unreleased tracks, one resonated with Lane more than the others. The song was “Rent,” and it would become Lane’s debut as a music video director. “I feel like, as artists, we’ve all been in a place where we have to work to pay to get by, but our creative soul suffers,” Lane said. “It’s a struggle, and it really spoke to me.”
Lane was inspired by the visual design of the music video for the Arctic Monkeys song “Body Paint.” He had recently seen Arctic Monkeys perform live—twice—but it was the filmmaking technique for the “Body Paint” music video that particularly inspired him. “Though it is far more based in abstraction and didn’t have a storyline like my concept for ‘Rent,’ I wanted to carry over the artistic choices that breathed life into the moments it chose to portray,” he said. That desire, combined with his passion for visualizing the financial struggle that many artists share, guided his creative process.
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He also wanted his debut music video to be unique in its concept and execution. “I think Mark Moehle, our director of photography, did a great job of helping me develop a visual language that was inspired [by other work] but still entirely our own,” Lane said. “That’s always a difficult balance to strike, but an important one if you’re trying to set your work apart as a director.”
As with many creative projects, challenges and setbacks are part of the process. For Lane and the production of “Rent,” the biggest challenge was scheduling. “Scheduling. Always scheduling,” he said. “We’re all so busy and doing different things, so it took well over a year of conceptualizing, planning, and scheduling to get the video together.” Finding a location that was both visually appealing and available for a full-scale production was also a challenge, but Lane’s strong connections in the Louisville creative community helped him make it all happen. Despite these challenges, Lane is proud of his debut music video. “I think we did a good job, ultimately, as the video is done and it’s very clear what we were going for.”
The narrative of the music video is about a dude who works a job he hates. “The monotony leaves him tired and feeling creatively helpless,” Lane said. “One day, sloshing through another shift, he sees a commercial that is just overwhelmingly dreadful to him. He gets forced back into the motion of things and then eventually decides it’s taking more from him than it’s giving and wants to be free.”
Watch the music video for rent along with many of Lane’s other work on the YouTube channel for his creative production collective GLASSHOUSE. That channel will eventually feature all of Lane’s content, old and new. “We’re still working on bringing past work to it, but we want to honor where we started and where we are now because acknowledging growth is important to continuing to achieve it.”
This article appears in Feb 28 – Mar 6, 2025.