Mile Wide Beer Co. released a Northeast IPA a few weeks back called Tessie, and it took the Louisville beer scene hostage, with people lining up to buy the stuff by the pint and by the crowler.
When Mile Wide announced recently it would release Tessie and another beer, Catalina Breeze (a West Coast-style IPA) in cans, the brewery even employed a ticketing system to try to keep the lines at the bar manageable and to maintain some form of order.
I wasn’t convinced Tessie would score another takedown — don’t get me wrong, it’s a great beer, and a style not found terribly often in Louisville (yet), but how often does magic really strike twice? I was betting that the newness of Tessie, and perhaps even the novelty, fueled the original craze as much as the smooth, approachable beer itself.
I might have been wrong.
When release day came on Friday, June 30, four-packs of 16-ounce cans of both Tessie and Catalina Breeze went on sale as soon as the brewery doors opened at 2 p.m. I decided to play it safe and wait a couple of hours, just in case the expected frenzy did indeed occur.
In fact, I even noticed a friend on social media mention that it was Friday afternoon, and he was “standing in line for beer.” It concerned me a bit because, hey, I wanted some Tessie, too. Still, I continued working at my desk until around 4:30 p.m. I hopped in the car, made the quick drive to Mile Wide and was greeted by a bartender who could only shrug and tell me, “Sorry, we are out of cans of Tessie.”
Tessie strikes again.
I contacted Mile Wide co-owner Scott Shreffler, who confirmed that about 80 cases of the beer went out the door, in about two and a half hours.
“You must have just missed it,” he said. Great.
So, I bought a four-pack of Catalina Breeze instead, and you know what? I was darn happy with my purchase. While the $14 price point might sound high to the common consumer, that’s actually about $3.50 per pint, well below the usual $6 price point out of the draft line.
So, I missed out on the Tessie, but Shreffler noted that another batch will be canned at the end of July. Next time, I guess I’ll have to suck it up — and stand in line.
Goodwood to release another Rare Wood beer
The Goodwood Brewing Co. rolled out its Rare Wood series earlier this year, and the series is back with another intriguing installment. The series features one-off, experimental beers, including barrel-aged, imperial and sour brews.
On Saturday, July 22, Goodwood will roll out bottles and draft pours of a new member of the club, called Sherry Barbarian. The 25.4-ounce bottles will be hand stamped and wax dipped, and filled with a honey ale that has spent three years in a sherry barrel. That’s a long time for a beer to spend in any barrel, and that probably helps explain the 11-percent alcohol by volume. (Yeah, this one apparently is not to be taken lightly.)
Goodwood describes the beer thusly: “This unique, medium body beer features notes of dark fruit and honey, with the perfect blend of Sherry bite and wood, adding a great depth of flavor.”
Sounds good. Bottle supplies are limited (see also: Tessie), so get there early. The release event begins at 2 p.m., and it’s free to get in. A live bluegrass jam will help pass the beer-drinking time from 3-6 p.m., and a yet-to-be-named food truck will be on site from 1-6 p.m.
Great Flood extends hours
Hard to believe Great Flood was only open a few days a week when it first started. Well, from now on, Great Flood will open at noon on Sunday, and at 2 p.m. both Friday and Saturday. Weekdays still feature growler fill specials until 6 p.m., and select pints for $3.50 each. And on Monday, discounts last all evening.
More eBay head scratchers
A few months ago, I wrote in this space about people selling brewery stickers on eBay for profit. These stickers typically are given away at the breweries for people to use on their cars, laptops, guitar cases… whatever. And they were going on eBay for $2 or more.
Well, during a recent search, I found someone selling empty Great Flood cans on eBay for $6.89 each. Yes, empty cans from beer that was only released a couple of months ago. A hole was poked in the bottom of the cans to drain out the beer (maybe at some frat party), and all that’s left is the admittedly cool-looking Art Deco can. But is anyone going to pay seven bucks? Really?