I’m a brand. Are you one, too? If a social media disaster finds you, what ya’ gonna do?
Every brand needs a strategy. And in the Age of Nefarious, a public relations crisis management plan better be part of yours: knowing when to respond to negative media and how that can make you or break you, especially if you’re a small business.
“People feel compelled to answer [more than they’re asked],” attorney Jeffrey W. Brend told a group of lawyers gathered recently for his talk on presenting forensic expert evidence, aptly titled “How Stupid Can You Be?”Read More ›